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Home / Advertising / Dynamic Advertising / Cost per click
What is Cost Per Click?
In essence you pay a fixed fee for every click from our site to yours. The more generic the word you choose to pay for, the greater the exposure. However, due the greater exposure, the higher the cost per clickthrough. Why? Because you get more clicks and are featured in more places across our site. There is also more competition from other advertisers for that keyword or keyphrase. Unlike other Pay Per Click programmes, we allow only one advertiser per keyword or keyphrase at any one time. Pricing for the keyword is reviewed each month based on other enquiries and demand.
Where does my Keyword/Keyphrase appear?
Our cost per click programme places keywords and keyphrases into the content. So within an article, a review or a report, if your keyword appears, then you will see it underlined and it is set up as a link directly to your website should someone click on that link. The idea being that people want to find information and products related to the article or review - which is where you come in!
We do not allow keywords & keyphrases to appear on unrelated pages. E.g. if you have 'slimming pills' as a keyphrase, this is not going to appear on a page for fitness equipment or sports clothing. It may appear on pages for weight loss or dieting however as these are related.
How does it work?
- Decide on what keyword(s) or keyphrase(s) you want to 'lease' within the site e.g. 'slimming' and 'slimming pills'
- Complete the order form with the term(s) your require
- Put in your budget requirements
- Decide on length of campaign
- Submit for evaluation by our team
Providing all terms and phrases relate to your company and it's products, and are also not already taken, then we will set up within our system and provide you with tracking and reminders based on your campaign requirements and your budget. For this advertising we require payment upfront by Credit Card or cheque.
What about fraud?
The first question that we get asked. We have sophisticated monitoring on all our clicks to remove innocent duplicate clickthroughs as well as fraudulent ones. But if we told you how we do it - then peple would find a way round it!
Is their a minimum commitment?
Yes there is a minimum commitment regardless of the advertsing you take out with us. The minimum is ?150+VAT. This ensures that our time spent setting up the campaigns and getting them running is covered should you choose to do no further advertising.
Prices
There is a complete range of prices available - all dependent on the keyword that you want to target. For example "slimming" would be priced between ?0.50 and ?0.70 per click dependent on the length of time and budget that you are willing to commit to - whereas "slimming magazines" as a keyword would be ?0.30 to ?0.40 due to less occurences of the keyphrase and less competition to 'lease' the term.
Next steps:
In order to apply for Cost per Click advertising please complete the form below with your keywords that you would like to 'lease'. One of our representatives will then call you back.
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