'Let your music move you with Powerade Pulse'

What is it?

Powerade Pulse is a downloadable desktop application - for PC (and soon to be available on Mac) - that was developed with Adobe Air using Java.

What does it do?

This application searches for your iTunes, and analyses each MP3 file based on the beats per minute (BPM) of each track. Once it's done that, the user can create their exercise playlist based on the duration and speed of their exercise, or manually set the BPM of the tracks that they want to train to. There are also five exercise profiles to help you shape your playlist. Once you've set how you'd like to train, Powerade Pulse will create you a playlist out of the tracks you already own. Once happy with your playlist, the application will deliver it directly to your iTunes, where you can transfer it to your MP3 player and go out training.

Why use Powerade Pulse?

This application has been designed for all runners, regardless of level. The brief was all around motivation: athletes of every level are motivated by something, but what seemed to be pertinent for those of every ability was that people train to music.

The point of it was that your training needs to be tailored to your ability in order to reach whatever goal you're aiming for, regardless of how big or small it is, and Powerade Pulse delivers on this.

Great - so what next?

Anyone can download the application from Powerade's website for free; there's no signup required and it can be kept and used as many times as you like.

The aim is that this will be an evolving process and, by commenting via the application's feedback function, consumers can help to inform that update process.

Powerade Pulse? is the first activity of its kind for an FMCG brand, and almost all other apps that perform a similar function are paid downloads (the most closely related app costing $25 to download).

To download link to http://www.poweradegb.com/motivation-zone/pulse/